With wheat protein and natural shiitake complex
A daily moisturizer that works with your unique skin. You'll see:
* Visibly lifted and firmer skin
* Reduce appearance of fine lines and wrinkles
* Improved skin texture and elasticity
* Provides broad spectrum UVA/UVB sun protection
* Helps protect skin against signs of premature aging
* And because it's Aveeno® it's gentle enough for even sensitive skin
A pioneer in the study of natural ingredients for efficacious skin care, Aveeno® has captured the naturally active benefit of wheat protein, shown to firm skin and rejuvenating shitake mushrooms, long believed to enhance vitality and slow aging.
Discover Aveeno® Active Naturals®. Simply put, Active Naturals® are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty.